2 Mobile Phone Coupon Ideas For Salon and Spa Owners - How To Build A Responsive Text Message List and Create A Surge In Sales!

Why should you be offering a mobile coupon in your salon?

  • There are more than 2.6 billion local searches performed each month.
  • The Internet has almost completely take over print Yellow Pages and newspapers for local business contact information.
  • 27% of all mobile phone searches are for local information.
  • And this trend is accelerating at break neck speed...

Let me show you how to stay on top of this trend using a mobile phone coupon in your salon or spa to grow your business without investing a massive amount of money (plus, this strategy will give your salon and spa credibility for staying on the cutting edge).

Here is an example of how my "basic" system might work for your salon:

Place an advertisement (flyer, banner, or signage) in your storefront window (or in your local newspaper, or put on a bus bench, etc.) like this:

Hair Salon Example:

Want To Get An Awesome Haircut or Coloring At Just Hair and SAVE 20%?
Just text "JustHair" to 368674 and we'll send you an instant coupon... straight to your phone!

(offer expires: December 31st, 2012)


Tanning Salon Example:

Want To Save 20% On An Amazing Spray Tan At Just Tan?

Just text "JustTan" to 368674 and we'll send you an instant coupon... straight to your phone!

(offer expires: December 31st, 2012)


Spa Example:

Want To Save $20.00 On A Rejuvenating Spa Treatment At Just Spa?

Just text "JustSpa" to 368674 and we'll send you an instant coupon... straight to your phone!

(offer expires: December 31st, 2012)

Here's my favorite strategy for in-house marketing:

Place a flyer inside a point of sale display that is easy to see and where your employees can easily reference it while they are handling a customer. It can say something like:

Tanning Salon Example:

Want To A Free Starter Lotion ($5.00 Value)?

Just text "VIP" to 368674 and we'll send you an instant coupon... straight to your phone!

(offer expires: December 31st, 2012)


Hair Salon Example:

Want To Save 10% On Your Hair Styling?

Just text "VIP" to 368674 and we'll send you an instant coupon... straight to your phone!

(offer expires: December 31st, 2012)

More Mobile Phone Coupon Tips For Your Salon or Spa - Must Read!:

The reason you want your employees to use this mobile phone coupon flyer at the point of sale is so that you get as many customers on your text message list as possible.

You can change the offer to whatever you like, but make it enticing. Because you want to build your text message list (I'll explain in a moment).

For example, instead of offering 10% off you could offer a free service that does not cost you very much. A spa could offer a free chemical peel or free brow wax, a hair salon could offer a free shampoo, etc. etc.

Also, you can expand on this by having a nice picture next to the headline, you should use additional ad copy, and a QR code.

Why Do You Need A Text Message List?

I want to be clear about what a text message list is. A text message list is a list of all of the people who opted in to your text message coupon offer, and they are available on a list that is stored in your text message marketing software program.

The reason you want a text message list is because you can send out a text message offer to your list any time you want and it hits your customers phones in seconds!

This text message coupon technique is very powerful because you can use this marketing tool during slow days and to boost response to your email and direct mail marketing efforts...

When I first started using text message marketing we made $1500 in two days from one text message to just 80 people!

The reason text message coupons work is because up to 95% of smart phone users read their text messages when they get one. Compare this to email where the top rate is just 20% (meaning the average email open rate is 20%).

Using text message coupons is not only a good marketing idea, it's necessary if you want to maximize penetration to your customer base during an offer you put together. And on thos slow days? Image sending out a text message offer to your list and getting new customers in minutes?

I have a flyer we use and you can have it in jpeg and PSD form, and we can edit it to your satisfaction for your salon or spa. It's totally free along with my advice on your text message marketing efforts when you get our low cost sms text message and coupon marketing program. Contact me for details.

Free Report: Local Mobile Website Report For Salon Owners.

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