Salon Postcard Marketing Case Study!!
They recently ran a Groupon promotion and had a tremendous result. But what really propelled the offer was their upsell...
Just wanted to let you know that we ran a Groupon promotion in November and had a TON of success. We made $14,000 in one day! We sold the certificates and then ran a follow up postcard mailer to those who came in have been seeing steady return visits from those people. Plus we've been upselling many of the people to a new nail product we just started carrying. We also saw a bunch of new signups on our website and have them in our auto-responder program sending out various promotions. Here is our postcard that we used for the follow up.
"In terms of the groupon promotion, we offered a manicure/pedicure combination offer that normally retails for $70. We sold it for $35. Then, once people came in we had them fill out an intake form, allowing us to gather their name, email, and address. Once they left we sent the postcard out immediately with the offer."
Here's Why The Marketing I
(Follow Up Offers With A Deadline) Are So Important:
Ann Marie Houck Owner & Stylist Basin East Salon
How To Potentially Improve It!20% is a very good result. Can we improve upon it? It's worth testing, but 20% is not something to mess with so my only suggestion would be to:
- Send this salon postcard again. If you are getting
a 20% response rate then don't change and thing a send it to all
- Send a second postcard with a 'Last Chance' or 'Final Notice' several days before the deadline date.
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