Social Media For Salons and Spas!
Get Focused on Social Media Salon Owners! Here's why:
- Over 80% of people in the US have at least 1 social media account
- Social media makes up over 17% of all online usage. Overtaken email as #1 activity on the web
- As of February, 2011, there were 156 million public blogs
- Posting almost 1,000,000 blog posts daily (blogs are social media too)
- 93% of Americans believe companies should have a social media presence
- 85% believe those companies should be interacting with customers
Social Media is an ongoing conversation that's happening RIGHT NOW. People are posting their thoughts, concerns, reviews, and recommendations on local and world wide brands right now. And you want to get as close to those conversations involving your business as possible.
Social Media is also a promotional channel for content distribution. In other words, you have an instant audience for your articles, videos, tips, and product reviews and your clients feedback almost in real time.
It's provide a steady stream of information for research, feedback, and building relationships with customers, clients, and contacts. You can see what people are saying about your salon or spa, you can start conversations about aspects of your salon, products, etc. and get feedback so that you can adjust your business accordingly.
You can also see what others are saying about your competition, or products and services you want to use.
The stream of information and research you can study from social media marketing is endless, and the opportunities are quite amazing.
- (Over) 750 Million active users worldwide
- 200 Million on mobile devices
- Mobile users are twice as active as non-mobile users
- Average user has 130 friends
- Over 900 million objects people interact with
- Average user creates 90 pieces of content/month
- Fastest growing segment is 35-45 years old
Twitter comes in a distant but noteworthy second place with over 150 million users, but they are signing up about 460,000 new people per day!
Youtube is right up there with both Twitter and Facebook in terms of engagement, but here is the kicker: More videos are uploaded to Youtube in 60 days than 3 largest networks create in 60 years combined! But that's not all. Youtube is the second largest search engine! That's huge.
When it comes to local businesses and social media, Yelp.com is a big player. You probably know about Yelp.com and have some reviews, good or bad. But they are a social media platform, and they are very important.
- Customer Service
- Product/Service Feedback
- Networking and Job Searching
- Internal communication
Customer Service: There is no nuts and bolts answer to how to handle customer service using social media, but let me give you an example. Let's say you received a few reviews on Yelp.com. One of them is terrible. Hey you can't always control your employees behavior, right?
One way that some social media consultants recommend handling this is to 'bury it' by getting a bunch of positive reviews. This is a good idea, but only if the reviews come in naturally. The problem with this is that reviews can come in slowly. Certainly you can ask people to write reviews but Yelp.com 'filters' reviews, and you'll find many reviews don't get posted.
So the best way to handle this is to contact the reviewer through Yelp.com and engage them. See if you can get them to change their review. But don't just ask them to change it. Apologize, and ask them to give you another shot. Be kind and understanding. You may say that one star review change into a 4 or 5 star review.
Product and Service Feedback: Lets say you are thinking about adding a new product or service. What you can do is post a survey on your Facebook Fan Page and ask people do post their feedback about a new product or service. Or, ask your clients what they want most when it comes to a new product or service. See what they say.
When they post comments about your product or service on Facebook their friends will see their comments which will in turn get other people interested in your salon or spa.
Networking and Job Search:You can use Facebook and LinkdIn to engage fellow salon and spa owners, distributors, and also post job opportunities. You can also post your job opportunities on your Facebook fan page, and on your personal page as well. Tweet it too!
Salon Promotions: This is the one that every salon owner wants to know and understand; how to use social media to promote your salon! The fast answer is to simply post your offers, use 'check in' on Facebook, and use Facebook pay per click to direct traffic to your fan page or your website. In addition you should Tweet your promotion as well...
News: Use social media to deliver news about your salon, product updates, industry news, and more. 'What's new' always gets peoples attention so if you can be consistent with your news delivery you are sure to build fans and customers over time.
Internal Communication: Social media is a powerful tool for communicating with employees and independent contractors. You want to be sure your communications are always positive and on the up and up. One way to use it is to thank your employees and contractors for their hard work and announce who won 'hair dresser of the month', or 'tanning consultant of the month'. You can also announce meetings and events for employees as well.
This will show your employees that they are being recognized, and the side benefit is that potential clients will see that you are not just a small salon, you have a culture and you are professional as well.
That is just a small taste of social media can do for a salon, spa, or small business. If you would like a personalized Facebook marketing plan, twitter marketing plan, or a comprehensive social medial marketing plan contact me as soon as possible.
- A 2-4 page personalized Facebook marketing plan is only $39.95. It will provide actionable strategies and ideas that you can start using today. For this to plan to work you must have a website and a fan page.
- A Twitter marketing plan is just $29.95. This too will be just for your salon or spa, and you'll learn how to use twitter to grow you business using up to 20 tweets that you can customize.
- Don't have a fan page? Contact us for that as well and we can create a killer fan page that will help you grow your salon or spa brand and attract new clients.
Talk soon!Brian Maroevich